NYC Dispensary, Etain, is leading the way to a mainstream experience of cannabis.
- Far from stoner stereotypes, their Sutton Place flagship feels like a luxury boutique.
- Etain is so female-friendly because it’s the only NYC dispensary that’s owned and operated by women.
- Although the cannabis at Etain is still only for registered medical patients, anyone can drop by to pick up chic cannabis accessories and CBD products from women-owned brands.
- Exclusively at Etain, the Omura x House of Puff dry herb vaporizer is the most elegant new way to experience cannabis.
What will the NYC cannabis scene be like?
Post-legalization, everyone’s wondering what the New York city cannabis scene will look like. We were thrilled to get the inside scoop from Hillary Peckham, COO of the NYC dispensary, Etain. Every successful cannabis dispensary has something that makes them stand out from the crowd. For this cutting-edge medical dispensary, that’s their NYC style, their origin story, and their commitment to supporting other women-owned brands. Etain is the only woman-owned medical marijuana brand in New York. Their 4 NY dispensaries include a stunning NYC flagship in Sutton Place on Manhattan’s Upper East Side. Read on to learn how they’re setting the tone for the future of East Coast cannabis.
What can we expect when we visit an Etain NYC dispensary?
At the Etain NYC dispensary at 242 East 58th Street, you can expect a sophisticated and inviting environment. One that welcomes medical marijuana patients and retail customers to enjoy experiential interactions and integrative wellness offerings. The innovative architect and art consultant, Clodagh, approached the design with her life-enhancing minimalism. She did that by filling it with simple, natural touches that simultaneously elevate and ground its atmosphere. Various elements of nature welcome customers into the space, including a living green wall and an airy mezzanine. There’s also a retreat space that’s permeated by the sounds of running water. By merging this elevated environment with personal consultations and premium products, Etain has created the next level of healthcare and concierge medicine. So customers can feel good about investing in their health and wellbeing.
Describe Etain’s vibe in 5 emojis
Tell us about where the name Etain comes from
Etain is a Gallic goddess from Irish mythology. In many legends, she represents women in their transformational capacity. The name we chose was the perfect way to honor my mother’s Irish heritage while giving a nod to our female-run NYC dispensary.
Do you need to have a NY medical marijuana card to shop at Etain?
You don’t have to have a NY Medical Marijuana card to shop at the Etain NYC dispensary. Or our other locations in Kingston/Woodstock, Syracuse, and Yonkers. We source our health and wellness products—including CBD— from a variety of women-owned brands. And they’re available to everyone. Our staff can also assist you interested in joining the NY State Medical Marijauna program.
What advice would you give someone who’s new to an NYC dispensary?
Ask questions! If you’re new to Etain products, we offer initial consultations and follow-up appointments with staff at our dispensaries. During these complimentary sessions, we do 3 things for you. We work to understand your goals, answer your questions, and ensure that you’re getting the full benefit of our products. Etain has sourced the largest variety of high-quality dosing methods and devices in New York State. So, we can give you multiple options with different onsets—from immediate to longer-term relief.
Etain was founded in memory of Frances “Granny Franny” Keefe. Tell us about her influence
We founded Etain in memory of our grandmother, Frances “Granny Franny” Keeffe. She filled the smallest moments of our lives with music, laughter, and joy. During her battle with ALS, we started researching medical marijuana and discovered all the potential benefits it could provide. That’s why quality is so important to us. We know that each Etain customer is someone’s parent, spouse, child, or sibling.
NY is a notoriously tough market. Why did you open your flagship as an NYC dispensary?
I’m a fourth-generation New Yorker. So having a presence with a NYC dispensary was important to us as a family and a business. Our original location in NYC was on 39th Street, and being in another central location in Manhattan was always the goal. The pandemic delayed our original opening of our flagship on East 58th Street from April 2020 to August. Everything felt impossible then. But not opening was unacceptable. Providing care for our patients was our biggest motivator. We all came together and were able to transform the 5,000 square foot street level space into a dispensary and retail location.
What are your 3 go-to cannabis products for 2022?
The Omura x House of Puff Series X in Jade is going to be New York’s new go-to! From the sleekness of the design to the simplicity of filling the Flowersticks with Etain whole or ground flower—it’s going to be a game changer.
Our water soluble powder (available in High THC and 1-1 THC:CBD) is a favorite. It’s extremely versatile and can turn anything—even water— into an edible infusion. My sister Keeley (Etain’s Chief Horticultural Officer) has created some amazing recipes using the powder. You can see them on Instagram.
The Etain Motif Magnetic Vape Pen is a must. It’s a great example of the entire company coming together to ideate, create, and launch something unique to the market within current regulations. With precise dosing, the reusable battery elevates the experience of our pure oil even further. We just launched a charcoal version of the pen. And accessories for the Motif including a charging dock, a protective sleeve and a custom carrying case. They’re all made in collaboration with Brooklyn based LittleJohn New York.
As an NYC dispensary, why are you so excited about Omura’s heat-not-burn technology?
We’re thrilled to be the first dispensary to carry the Omura x House of Puff dry herb vaporizer collab. The Omura Series X technology is an ideal companion to Etain premium whole or ground flower. This type of device is important for medical cannabis patients in NY, since it allows for them to get the immediate relief provided by inhalation within the context of New York’s no-combustion regulation. We always want to give our patients innovative options for consumption. The sophistication and tech behind the Series X and its “heat-not-burn” technology is something we’re really excited about. Plus, since the device and flowersticks are accessories, anyone—not just medical patients—can buy them at all 4 of our locations.
What challenges did you face as an NYC dispensary that opened early on in the state’s legalization of cannabis?
Being some of the few women in the space when we were applying and awarded a license was a challenge in itself. We were really fortunate to find the organization Women Grow. Right as we were starting to research the industry, they had their very first meeting. And it happened to be in New York. The organization is very inclusive. Their goal is to help women meet each other and get into the industry. We’re honored to continue to support them and connect with other women who are in the industry, or interested in the industry, through them.
Describe your vision for the optimal NYC dispensary once adult use has gone into full effect
As a woman-owned business, we hope to see more minority-owned and women-owned NYC dispensaries come online.
Has NY legalization of recreational cannabis changed anything for Etain?
The Office of Cannabis Management recently announced the addition of whole flower cannabis to The NYS Medical Marijuana Program. Our patients have been asking for whole flower for a very long time. So we’re excited to make it available at our NYC dispensary and throughout the state. We’ll continue to be the go-to for a concierge medicine experience within the medical marijuana program as the NY market continues to expand. Another exciting update is that patients are no longer limited by a list of qualifying conditions to be eligible for the use of medical cannabis. Your certifying practitioner can use his/her clinical discretion to issue a certification for your medical use of cannabis.
How does Etain support other women-owned companies?
Supporting women is a major priority for Etain, both internally and externally. We recently launched a curated selection of women-owned CBD and health-and-wellness brands. When we opened our flagship NYC dispensary, we also prioritized dedicating shelf space to women-owned brands. Now we’ve expanded that initiative to our other 3 locations, too. We’re carrying an assortment of items from a variety of brands. We have CBD Chocolate from Portland-based Gron. We carry gummies from NY-based TribeTokes. And we also have CBD-infused beauty from Maryland based NFZD Beauty. We also carry merch from NJ-based Buy Weed From Women, which is owned by the poet, Jasmine Mans. We also offer a selection of cannabis and wellness books by women authors. And of course, we love carrying House of Puff’s rolling papers, Le Pipes, and herb bowls.
What kind of events will we be able to attend at your NYC dispensary?
When it’s safe to, we’ll be hosting a variety of events at our NYC dispensary. That includes trunk shows to support other women-owned brands, wellness events, and educational talks with industry experts.